2019-
2023
Planned Parenthood
Category
Production, Post
Client Team
Theresa Darlington
Sarah Sandman
Lenah Perez
Adriana Morales
The fundamental right to make bodily decisions was about to be stripped away from millions of womxn across the country, and few Americans were even aware this change was coming. Polling conducted by Planned Parenthood in late 2021 showed that even among their own supporters, only 85% realized that Roe could end in the next calendar year.
As the Supreme Court deliberated on the fate of Roe v Wade, Planned Parenthood wanted to visit red states across the country and drop a 10 foot neon sign on the front steps of their capitol buildings. They knew that if Roe ended, blue states would quickly enact their own protections. But in this campaign, they wanted to hear from womxn in red states whose lives would be directly impacted by a repeal of Roe.
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